06-24-2009, 08:37 PM
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#1 (permalink)
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Your Worst Nightmare
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Local Time: 09:14 PM
Local Date: 11-21-2009
Join Date: Feb 2007
Location: United States
Posts: 4,488
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MW title without COD statistics
Basically, for those of you that didn't know. The game is called Madern Warfare 2, not COD: Modern Warfare. And it seems that awareness of the game has dropped to a half from when it was called COD: MW 2, but IW decides to still keep the name without COD in the title, as it's still is a significantly anticipated game.
Report: 'Modern Warfare 2' Suffers Sans 'Call of Duty' - Shacknews - PC Games, PlayStation, Xbox 360 and Wii video game news, previews and downloads
Quote:
The removal of "Call of Duty" from the title of Infinity Ward's latest shooter "Modern Warfare 2" means that up to half as many gamers will recognize and anticipate the game, according to an OTX survey reported on by Gamasutra.
OTX uses a representative sample of US gamers to track awareness of upcoming titles. As of May, 40% of those gamers were aware of Call of Duty: Modern Warfare 2. After Activision dropped "Call of Duty" from the official title of the game, OTX followed suit in the survey, leading the awareness to hit a low of 20%.
"In other words, the Call of Duty brand association essentially doubles the awareness for the game," said OTX analyst Nick Williams. "That is quite a remarkable statistic."
Despite confusion over the rebranding, Williams notes that the game is still posting the highest level of "Pre-Order Intent" amongst gamers.
"Even without the Call of Duty association, it is still perceived as a must have title," he added.
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