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Halo 3 doesn't have much hype because Bungie isn't creating any. There's not enough details to be excited over, and there hasn't been anything to make us want more from Bungie. Once Halo 3's launch date gets closer and we start to learn more about the game, I'm sure people will be going crazy about it.
I'm sure Halo 2's disappointment to many is also a large factor in why no one's interested in Halo 3, almost as much as all these other amazing games coming out that just overshadow an old franchise.
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